SQUAD
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South Africa's Community-Owned Footwear Brand

BORN FROM
THE Streets.
BUILT BY
COMMUNITY.

Not funded by venture capital — owned and built by a youth-led stokvel. This is fashion with a mission.

SQUAD Community
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FOOTWEAR APPAREL SNEAKER CARE COMMUNITY STOKVEL-FUNDED YOUTH-LED
FOOTWEAR APPAREL SNEAKER CARE COMMUNITY STOKVEL-FUNDED TOWNSHIP LUXURY YOUTH-LED
WEARESQUAD
EST. 2024
01

NOT A BRAND.
A Movement.

Born not in a boardroom but in the streets of dreamers, SQUAD is a youth-driven footwear and apparel brand funded not by venture capital, but by a community stokvel — powered and secured by StokFella, South Africa's leading digital stokvel platform.

In a country where youth unemployment is one of the most urgent socio-economic issues, SQUAD is proof that innovation, community, and technology can rewrite the narrative.

Read Full Story

WHAT THE SQUAD
HAS BUILT

100+
Stokvel Members
Invested
3
Community
Ventures
1
Brand 100% Owned
By Its Wearers
Dreams
In Motion
SQUAD Dance Cypher Soweto
FEATURED STORY

"SQUAD Footwear and OSCT were built where the talent already lives. The vision is simple: empower community skills, create ownership through structure and turn local work into world-class products."

Gontse Nxumalo
CEO, SQUAD Footwear & Apparel

What started as a collective dream among young South Africans has become a movement — proving that township luxury isn't just an aspiration, it's a reality built from the ground up.

SQUAD Ventures

SQUAD Shop
01
Footwear & Apparel
SQUAD SHOP
Premium, bold footwear and streetwear designed in the townships, made for the world.
SQUAD OSCT
02
Sneaker Care
SQUAD LAUNDRY
OSCT Sneaker Care Technicians — redefining sneaker care with precision and pride.
SQUAD Studio
03
Creative Agency
SQUAD STUDIO
Creative direction, content production, and brand storytelling rooted in culture.
From The Culture

THE SQUAD Journal

What If Campaign
January 13, 2026
SQUAD Launches "WHAT IF" Campaign This June 16
On an iconic day in South African history, SQUAD posed the question that started it all...
Stokvel to Startup
February 22, 2026
From Stokvel to Startup Capital
Community Capital
January 31, 2026
SQUAD Product Testing
Join The Movement

WHAT IF YOU
WERE PART OF
THE SQUAD?

Be more than a customer. Become a co-owner. Join the stokvel that's building South Africa's boldest community-owned fashion brand.

Join The Stokvel Learn More