Our Story
In a country where youth unemployment is one of the most urgent socio- economic issues, SQUAD Footwear and Apparel is proof that innovation, community, and technology can rewrite the narrative.
Our Story
Squad Footwear and Apparel is a South African fashion brand born from a youth-led stokvel community. Inspired by classic township luxury, Squad designs bold, premium footwear and apparel that’s funded and owned by its wearers.
Born not in a boardroom but in the streets of dreamers, SQUAD is a youth- driven footwear and apparel brand that’s funded not by venture capital, but by a community stokvel — powered and secured by StokFella, South Africa’s leading digital stokvel platform.
Updates
our latest news & blogs
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Squad United Fund: Youth-Owned Business Funded by a Stokvel, Launches “WHAT IF” Campaign This June 16
On June 16—an iconic day in South African history that represents the courage, voice, and […]
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Squad Hosts Product Testing Session at ‘We Are Squad Mzansi Dance Cypher’ in Soweto
In true build-with-the-people fashion, Squad took its latest designs straight to the streets of Soweto this weekend. The brand […]